The global stock image and video market is expected to grow at a CAGR of 6.95% during the forecast period.



The study examines the current scenario of the global stock images and videos market and its dynamics for 2022-2027. It covers a detailed overview of several industry growth enablers, restraints, and trends.

New York, May 18, 2022 (GLOBE NEWSWIRE) — announces the publication of the report “Stock Images And Videos Market – Global Outlook & Forecast 2022-2027” –
The report presents both the demand and supply sides of the market. It profiles and reviews the leading companies and other eminent ones operating in the market.

The global stock image and video market is expected to grow at a CAGR of 6.95% during the forecast period.


• Conversely, there was a lot of dynamism in the market. Amid the pandemic, there have been a series of acquisitions by private equity firms as they seek to capitalize on trends such as the shift to digital, online gaming, mobile media and opportunities presented by social media that promote the market in the near future. For example, private equity firm EQT acquired Freepik and Great Hills Partners acquired Storyblocks.
• On September 7, 2021, Shutterstock announced the acquisition of PicMonkey, a graphic design and image editing software. This acquisition is expected to complement Shutterstock’s content subscriptions and expand audience reach. On October 26, 2021, Shutterstock introduced Flex 25 Plan + Creative Workflow Tools. This is a multimedia subscription for individual users that allows downloading stock images, stock videos indiscriminately.
• The global market in 2021 was dominated by revenue generated by macrostocks holding over 60% share.
• The global stock of RM images and videos held a higher share in 2021 and is expected to reach over $4 billion by 2027, growing at a CAGR of over 6% during the forecast period.


The global stock images and videos market is segmented into the following segments on the basis of product: stock images and stock video. In terms of product, the market was dominated by demand generated by stock footage on a global scale. However, due to the increasing penetration of OTT platforms and cinematography, the demand for stock videos is expected to witness a higher CAGR during the forecast period.

Market segmentation
• Product
o Still images
o Videos

• Licence
o Royalty Free (RF)
o Rights Managed (RM)

• Source
o Macrostock

• Application
o Commercial
o Editorial

• Final user
o Marketers
o Television and film producers
o Media and publishing companies
o Companies and Individual Creators

Businesses around the world are either dealing with the effects of economic instability or trying to make a name for themselves on a global scale. Hence, the reliance on digital advertising is increasing. While the value of stock photography has been fixed in developed economies, in developing and emerging economies, stock photography is poised to gain prominence in the marketing mix outside of traditional channels. However, the quality of the images and their ease of access are other important factors commonly and systematically taken into account.

• Geography
o North America
o Europe
o Latin America
o Middle East and Africa

The global stock image and video market is highly consolidated. Since Getty Images and Corbis imposed a consumer-driven business model (ie, low price, high volume), the industry hasn’t changed much. While there are several specialized agencies and family shops, the growth of the latter seems unclear. Specialized agencies, however, can survive provided they keep up with changing technology and demand. Large agencies, such as Getty Images, often represent smaller ones, benefiting from their exclusive content and giving them an opening. Several platforms have also been created for hobbyists. The top four vendors dominate the market.

Main suppliers
• Getty Images
• Visual Group China
• Shutterstock
• Adobe Stock

Other Important Suppliers
• 123RF
• France Media Agency
• Agefotostock
• Ayala
• AP pictures
• List of artists
• Can store photos
• Coinaphoto
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