Alexander Burchardt looks nothing like Michael Hutchence. Yes, he is handsome like the INXS singer and has a similarly defined jawline, but the resemblance ends there. But by chance and Hollywood magic, the 29-year-old web developer from Copenhagen recently became an unlikely replacement for Hutchence in the second season of the hugely popular HBO show. Euphoria.
Burchardt was like many teenagers and twenty-somethings. He had watched viral teen dramas.. He was a few episodes into the recently concluded Season 2 when he saw one of the show’s most tragically romantic scenes, in which viewers learn about the backstory of controversial patriarch Cal Jacobs. Cal’s best friend and potential lover walks to a bar’s jukebox to line up for INXS’ classic hit ‘Never Tear Us Apart’, from their 1987 album Kick. But upon closer inspection, Burchardt and his girlfriend noticed something was wrong: A quick shot of the album cover in the jukebox window didn’t reveal Hutchence’s face on the illustration, but Burchardt is from a stock photo he had been taking for nearly a decade. earlier.
“That was me. In the split second we see the album cover, I saw it and I got so confused,” Burchardt says. “You’d be surprised how easily you could recognize yourself when you least expect it. I remember this photoshoot [and] the clothes I was wearing, but I was shocked. We thought it was impossible, so we rewound the scene, stopped again and watched, and my girlfriend was screaming.
He soon began sharing the development with friends and family, and released the Easter egg in Euphoria’s page repeats. Burchardt was not the only complement; the entire album has been spoofed as the last in goofy Hollywood history dopplegänger visual works, likely when a show or movie can’t get the licenses for the real thing. In this case, EuphoriaThis album is the equivalent of a double. The illusion was convincing enough for most people to see, but it made for a humorous easter egg for those who were more focused.
An unidentified, crouched, dark-haired man wearing a black T-shirt replaced drummer Jon Farriss, who was originally on the cover sporting a black and white striped shirt, while a slightly hunched blond man wearing dark sunglasses replaced guitarist-saxophonist Kirk Pengilly. Meanwhile, the font of the band name and the album title are slightly different, the stars between them have been replaced with Xs, and the skateboard at the top of the album cover has a different design. Viewers who don’t know much about INXS or didn’t pay enough attention to it wouldn’t notice the copycat cover, but others, like comedian Eliza Skinner, were quick to see the gap.
Euphoria! What’s wrong with this album cover? I almost thought I had the first undeniable Mandela effect. pic.twitter.com/AxD6oqgDO9
— Eliza Skinner (@elizaskinner) January 24, 2022
Burchardt is the one who took the photos used on the show 10 years ago, when he started a brief modeling career. The days of modeling are long over, but these photos ended up on iStock, where they could be licensed for a wide range of personal and commercial uses, including film and TV shoots, according to the site. iStock’s website. (This is a similar reason OfficeBJ, star and producer Novak’s face is lit So many products from all over the globe.)
Euphoria isn’t even the first HBO show of the last year to redo an album cover. As eagle-eyed viewers will see, sex and the city Spin off Just like that It should be notedthe show used slightly altered album art from Todd Rundgren’s 1971 album something anything Carrie released a record cover in the first episode.
Corn euphoria remake of Kick is not so subtle compared to the initial artwork. Looks like Burchardt altered the stock photo to show off her hair like Hutchence. However, there is no resemblance. Burchardt’s photo shows a prominent beard, while Hutchence appears clean-shaven on the album cover.
After seeing the scene, Burchardt and Burchardt quickly began poring over the iStock site for the photo. Burchardt found the photo by doing a reverse search on Google Images. “We scoured about 50 pages on iStock looking for ‘long dark haired man with a beard’ and couldn’t find me at the time,” says Burchardt. “We found a lot of other people who I thought looked a lot more like Michael Hutchence than I did, so I’m very happy they chose me.”
While Burchardt recalls being told at least once in his life that he bore a passing resemblance to Hutchence – the similarity was closer when he had the long, flowing hair seen in the stock image – he admits it’s not a perfect match. “I asked my mum after all this if she thought I looked like her and she said the opposite, ‘that I definitely didn’t look like her,'” he laughs.
Alexander Burchardt discovers himself on Euphoria
HBO declined to participate in this story or reveal details about the creation of the album art, so it’s unclear what happened in this situation. What’s most likely is that the show couldn’t get the album cover licensed and made the copy instead. A license to use album art can be refused by a production company or film studio for many reasons. Christiane Kinney, a music industry copyright attorney, points out that individual members of INXS (or the estate of Michael Hutchence) may not have given permission to use their name or image on the show. This can be for financial reasons as well as for artistic or personal reasons.
“There are a number of scenarios that could lead to this,” Kinney said. “There are publicity laws, some of which extend after death,” Kinney says. Even if the label has granted permission, beyond that it is generally common practice to contact third parties or their estates for permission. Maybe the producers couldn’t make it to those parties in time and decided to do the parody instead.
Kinney also notes that the album cover is similar enough that it could also be a derivative work – a case in which someone creates new art from an original but would still require a license. to create. (A famous derivative work is Marcel Duchamp’s famous LHOOQ) It is unclear if HBO had such a license.
Depending on whether the label — Atlantic Records, in this case — owns the rights to an album cover, the label could also have refused use. (Atlantic did not respond to a request for comment.) Kinney said that was unlikely, given the song’s endorsement. Another possibility is that Euphoria just didn’t want to go through the hassle and payment of licensing an album cover that would only be in a shot for half a second.
“The fact that they used the track itself – and that’s assuming they probably had the rights to use the song – coupled with the fact that they significantly stripped the album cover [and] then changing the musicians with stock footage makes me think it was more because of a potential name and likeness or publicity right,” Kinney said.
Burchardt’s experience with legal limbo was unique, for whatever reason. “Obviously it’s an amazing story to tell,” he says. “How often does something like this happen?”