In her Cozy Box, Chi animated illustration series, AKA ChiChiLand has flipped the locked life settings locked on their heads. Rather than being boundaries, the boxes now frame cheerful household activities like baking cakes, as well as those times when we all felt connected to other people despite living far away in separate houses.
Inspired equally by nature, urban culture and folk art, Chi is always fascinated by new media and the experiential arts. In Cozy Box, she created “soft, joyful worlds filled with characters and patterns that reflect my hope for a better society,” she told Creative Boom. “A place where we live in harmony with nature and all living things.”
She adds: “2020 has been a difficult year. Between the global pandemic, inequality, political tensions and a whole host of other issues – most of us have spent most of the year locked up, in our own spaces, separated from each other. .
“Cozy Box was born out of a desire to find beauty and solace in this strange new reality – to remember all the little things that bring us joy and to keep them close – in our own little boxes.”
The set looks suitably original and surreal, but doesn’t rely on obvious visual cues to get its point across. And as if that wasn’t impressive enough, Chi managed to find an eerily reassuring angle on the bizarre world of post-pandemic life.