Almost all content posted on the Internet includes photos, videos, graphics or illustrations. Have you come across a social media post without images in the past few months? I bet not. However, due to the many visual elements that scroll by each day and the crowded media landscape, the content turns to white noise and goes unnoticed. Your content has to stand out and compete with tons of other content to break through the noise.
This article will give you full instructions on choosing great business images, whether you find them on photo websites or create your own visual content.
Say no to professional handshakes
The handshake is the most stereotypical element in archival photography. An image of people shaking hands coupled with other snaps gained a bad reputation that quickly spread throughout the photography industry.
The 2020 pandemic put an end to the traditional handshake due to security concerns. So, at least for a while, such images are more irrelevant than ever.
Say no to office buildings with shady characters
Images of people wearing similar business suits and probably smiling, typical office building designs – all of these things are a bit outdated. Try to think outside the box and find new alternatives associated with business – be it people dressed casually in a modern workplace.
Say no to papers, documents and files
With the wide distribution of online services and the shift to remote work, visuals with papers, documents and other office supplies are becoming archaic. In addition, they are contrary to the environmental trends of sustainable consumption and reduction of impacts on nature. The reduction of printed copies and paper documents and the implementation of electronic documents in business processes fully meet the sustainability goals.
Say yes to the diversity of colors
Typically, the dominant colors for professional photos were cool dark blue, gray, black and white for people’s outfits, sky blue in front of an office window, bluish white paper, and white boards. Blue is considered the color of trust, security and stability. Marketers followed this idea when developing and implementing their communication strategy. However, according to recent research on color trends in stock photography by Everypixel, the trend has changed. Although gray and black tones still dominate, the diversity of colors and visual concepts is becoming elegant and blue tones are on the decline.
Say yes to casual interior design
Containment has taught us to accept various workplaces. In addition to an office space, we can now work from home offices, coworking spaces, coliving communities and cafes. The interior decoration has also changed. We don’t think of an office as a place with floor to ceiling windows on the 37th floor. It can vary from minimalism to loft.
Say yes to online meetings
The people speaking in Zoom meetings are something we used to look at throughout the lockdown. Such images are more likely to grab our attention than crowded meeting rooms in an office.
Say yes to gadgets and laptop screens
Showing gadgets and laptop screens with graphics and presentations is an acceptable alternative to images of paper documents. However, don’t forget to keep track of the model names of the devices appearing in the images and their year of launch. Newer laptops, smartphones, and tablets look better and give a clue that your content is fresh, while outdated devices can immediately jump to tech geeks.
Note that showing Apple products in photos also becomes cliché due to their wide distribution. It is best to take pictures with cameras from other brands if that suits your strategy.
The pandemic has deeply affected the way photographers reflect business topics such as meetings, presentations and office work. But in fact, it started to transform before the pandemic when people widened the scope of business concepts and left them short of business spaces and costumes to be more diverse.