Alison Blair, marketer and business owner, has launched a new South African images site for royalty-free photographs, illustrations and videos. The new platform aims to deliver South African content that reflects the country in an authentic light.
According to the new startup, marketers and advertising agencies know there is a need for genuine South African stock images to engage local markets.
The platform says that when browsing international South African imagery sites, search results often show images that speak to the international version of South Africa and do not accurately reflect what we are saying. know and see daily.
With that in mind, Photie aims to provide royalty-free photographs, illustrations and videos that fill this gap. The platform is the brainchild of marketer and business owner Alison Blair.
“I realized I had to focus on my creative process and generate something meaningful,” Blair says.
Blair is Mpumalanga’s representative for the Businesswoman of the Year Award, presented by the South African Businesswomen’s Association. Blair says she is “fiercely passionate” about entrepreneurship and that, with 20 years of diverse marketing experience, she has decided to personally fund the development of the platform.
“Photie is a courageous step for me as a business owner to create something important for South Africans and the South African creative industry,” Blair adds.
Photie allows local photographers and creatives who contribute to the platform’s Image Library to earn a 50% royalty on the contribution, compared to other sites which start at 15%. Users can support local talent and help develop this sector.
With a strict approval process in place for all content uploaded to the platform, Photie prides itself on offering top quality images to ensure that user searches yield the desired results.
As contributors earn a royalty for each image uploaded, they are encouraged to keep adding to their personal portfolios, thus increasing the image library with photos, videos, illustrations or designs that will appeal to users.
By enabling local artists to earn income from their contributions, not only will brands and agencies support local talent, but they will acquire content relevant to the local market, according to the platform.
“The content is written by South Africans for South Africa, so it’s really authentic and will allow the ad to be more relevant to its audience,” Blair concludes. “We are delighted because we are South Africans and we are a reflection of our uniqueness.”
For more information, visit www.photie.co.za.
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